A Picture of Why Facebook Matters to the Church

Have you seen this image before?  It's currently the cover photo on Facebook founder, Mark Zuckerberg's Facebook profile.  Dated September 24, 2013, it shows the friendship connections made through Facebook on a global scale.  I'm sure it's out of date as I write this entry 6 months later, but I think it makes a serious case for the presence of the church on Facebook and other notable social media platforms.

But I'm not just talking about your church's FB page - which every church should have by the way, it's a free website for crying out loud - but I'm also thinking of how we-the-people-who-are-the-Body-of-Christ inhabit this "third space".

Sunday we discussed Micah 6:8, one of the easiest scriptures/commandments from the Lord to remember there is.  Do justice, love mercy, walk humbly with your God.  Short, simple, to the point.  The Gospel in a nutshell, really.  But how do we do that on Facebook, Twitter, Instagram, and the like?  We Christians love to dispense various brands of justice on social media don't we?  We're quick to judge and share those judgement.

And people are quick to unfollow those that do.  A click and you're done.  That's it.  I have 871 'friends' on FB (I'm sure many of you have more), accrued over nearly 10 years of usage.  That's quite the potential reach, especially if you count the worlds of people that each of my FB friends also reach.  But we're all just a click away from being unsubscribed to if we're offensive, bully, or generally take things too far.

Right now, there are some 1.26 billion Facebook users out there, many of whom waiting to have the love of Christ to be revealed to them.  Facebook is a global fellowship, how are you like Jesus there?  Do you just seek justice?  Or do you love mercy as well on social media?

Rethink Creative

So, it's pretty rare that I'd ever endorse a business.  In fact, I don't think I ever have.  So this must be pretty good, right?

I'd like to introduce you to a group of guys that have dubbed themselves the Rethink Creative Group.

They have a goal, and that's to be a full-service creative hub to get the Gospel News into the world.  They're uniquely aware that most churches in Christendom are awful small.  Most can't afford truly original graphic design, website design, videography - but they can generate it for any local church. They even help pastors generate topical sermon series complete with visual content.  Maybe one of the more unique things they offer are their custom music arrangements to suit a local church's worship needs.

In other words, they're an original content generator for any church's context.  They have their rates ... But they know their clientele.  These guys love the church, and want to serve it - in the universal sense.  They provide a service that many smaller churches could use to up their media and worship games.  Local churches are often behind the times when it comes to media for a variety of reasons ... Church size, church age, time ... Here's a great option to bring your interaction with media and the church forward.

*Full disclosure - One of their founders did buy me a plate of cheese fries last week at lunch.  They were really good.  I won't endorse just anything for cheese fries, but they do make me pause and think.